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26 Snowmobile VERMONT Magazine Featured Dealer How do you feel about VAST moving to online TMAs I feel its going to happen I just hope its done correctly. I believe it may have a negative impact to retail business. Customers come in to buy a TMA and may purchase a retail item while they are here. Since they buy their TMA with us year after year we become a familiar place with familiar people so when they want to make that large purchase maybe a new sled we hope they will come see us. I also worry about the smaller clubs who really rely on TMA sales and how it will impact them. How is the 20152016 season shaping up It is looking like its going to be a stellar year The Farmers Almanac winter forecast is playing a role with customer enthusiasm. What are the biggest challenges your business faces today in regard to snowmobiling I think keeping the trails open impacts everyone. Less trails equals less riders. Less riders equals less out-of-town folks coming to Vermont to ride which in turn negatively impacts the local economy. What is unusual or unique about your business in comparison to your competitors or similar businesses Our location in Vermont we are at the base of Woodford Mountain. We also carry nine different brands in this building including KTM Kawasaki Suzuki Honda Polaris Kymco Ski-Doo and Yamaha with our most recent addition being Can-Am. The snowmobile customer is usually also a customer of one of our other offerings here at Ronnies in Bennington and were happy to be able to accommodate all of their needs in one place. How would your customers describe your business Very personable. Our employees are very passionate about what they do. We work with our customers to provide the best service possible. This is especially true in regards to snowmobiling. With only a three month season having your snowmobile down for a couple of days is like a couple of weeks for a summer sport. Is there a customer experience you are most proud of I cant sum it up into one person or one experience. I like watching people get excited about the things I enjoy too snowmobiling. We have a lot of weekend warrior business during the snowmobile season. These folks are very pumped about their plans for the upcoming weekend. That excitement is contagious. Does your business have an online presence on other social web spaces like Twitter Facebook or YouTube We have a Facebook page - like us at RonniesBennington We have a website too www. Ive also just brought in a marketing manager to expand our presence in these and other areas. How often do you reach out to your customer base We do a monthly email blast highlighting specials events etc. Our new marketing manager will be engaging with current and potential customers via internet email and at local events as well. We also do a mailing